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Nutrient Rescue was founded in 2016 after Michael and Samantha Mayell experienced the energy, vitality and general good health that came after they switched to an organic plant-based diet. They discovered that 63% of Kiwis don't eat the recommended amount of fruit and veggies a day, so for whatever reason a lot of people weren’t experiencing the health benefits of good nutrition. In fact, it is possible to be overweight yet malnourished which means your body doesn’t have the essential vitamins, minerals and fibre it needs. This can lead to physical and mental health problems.
They decided to set up a health food company dedicated to helping people increase their nutrition levels in a quick, easy and affordable way. Working with a qualified nutritionist and food technologist, a red and green superfood powder was created that did just that.
A decision was made to only use New Zealand grown plants due to the fertility of the land and subsequent quality of the plants, as well as to give the farming community a viable plant-based opportunity, meant less harm to our planet. Very quickly they realised that many people around the world were facing the same problem. So, after discovering that Nutrient Rescue was in fact helping New Zealanders, they decided to turn to helping people from all over the world, starting with our neighbours in Australia - 46% of Australians don’t eat the recommended amount of fruit and 92% of veggies a day.
Nutrient Rescue is a social enterprise - a business set up to solve a social problem at its heart. Our product is good for the planet and its people.
A few years on and we realised that many people wanted the benefits of detoxification from our Green Shot and the immunity and energy boosting benefits of the Red Shot together. And thus, the Double Shot was born – the perfect plant-based wholefood powder which with just 2 scoops a day could give you the equivalent of up to 8 serves of fruit and veggies.
Through the years we’ve continued to believe that organic is best. We’re proud to say that our powders are almost exclusively organic, and we’re expecting to be 100% organic by the end of 2022.
Our future journey will focus on bringing you more nutrient-dense whole food powders to help with a range of needs the world over.
At Nutrient Rescue, we believe everyone should have easy access to plant nutrients they need to fuel their bodies and be their best selves - because the better you feel, the more good you can do.
Only the best ingredients
100% of the ingredients in Nutrient Rescue products are 100% grown in New Zealand.
Many of the Green Shot ingredients come from Claridges, one of New Zealand’s most trusted suppliers of organic green plant powder. Its owner, Lawrence Heath, believes nature provides the essential nutrients for wellbeing, and what food producers need to do is harvest and process the sources of those nutrients in ways that capture and retain as much of that goodness as possible, without additives, preservatives or chemicals. Over the decades Claridges has allied itself with a core group of certified organic growers of wheat and barley grass in Canterbury, helping them expand the market for their products.
ViBERi grows its blackcurrants in South Canterbury, where a unique set of climatic conditions produce blackcurrants with world-leading levels of anthocyanins. These are the micronutrients that research has linked to, among others, reducing blood pressure and improving circulation, improved eye health, enhanced immunity and improved brain function.
Our driving force
Our leadership team have a genuine care for all people and the planet and have been the driving force behind Nutrient Rescue since its inception in 2016.
Original founders, Michael and Samantha Mayell, created Nutrient Rescue out of a real need for an affordable and accessible nutrient-rich food source to aid overall health and well-being.
Simon Challies is a strong advocate for what we do; taking Nutrient Rescue Shots every day made such a difference to Simon’s health, he bought into the company early on and has been heavily involved in the company from a desire to help other people experience the life changing results he has enjoyed.
Andrew Murray takes his Double Shot first thing in the morning and brings a wealth of experience to the Board from his work across a number of commercial and community organisations.
We’re a young company with a passionate team of people who genuinely believe in the power of good nutrition. What really gets us out of bed every morning is hearing real stories people share with us about how their daily Shot has improved their well-being and, in some cases, has changed lives.
All our team, led by our Chief Shotster Andrew, are committed to bringing you the best possible nutrition directly sourced from our wholefood suppliers at the best farms and orchards through to our front-line team, all striving to be the best at what they do.
Abi and our dedicated production team ensure the best possible organic ingredients are sourced, dried, powdered and delivered direct to your door. Debbie makes sure you get all the information you need which is clear, backed by knowledge and easy to understand. Maddie takes care of all our new Shotsters, while Mollie makes sure that all our customers are informed with the latest news, knowledge and things that help along the Nutrient Rescue journey. Rebecca focuses on our Shotsters in Australia, while our friendly Leah is always at the end of the phone to cheer you along and help with any inquiries.